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The typical definition of PageRank says that PageRank is an algorithmic process used for nexus investigations that mete out a numerical coefficient to each one constituent of a hyperlinked set of document, available on world wide net. The aim of this process is to measure the relative importance of a particular document within the specific set. This numerical value is termed as PageRank. Now, talking in simplest way, Page Rank can be defined as a tool to correspond the importance of a page on web. The concept of PageRank was initiated in Stanford University by Mr. Larry Page & Mr. Sergey Brin, who have founded Google Inc. The term PageRank is an earmark of Google. Vote cast is the way to calculate a page's importance. Google illustrates that the linking of one page to the other one, casts a vote for other page and number of votes decides the status and significance of PageRank.

PageRank is one of the most decisive factors for the web promotion. It is same as having a shop at favorable place, where one can get the desired crowd. PageRank is the key factor to frame your online presence in the most coveted manner. A simple marketing rule says that, "More Display, More Sales" which is as well applicable for online promotion. PageRank decides the frequency of visibility of a particular web page, thus the promotion of a webpage specifically depends on PageRank. The importance of a web page is explicit on the basis of PageRank.

Alien Web, a professional web designing company, grok the accretive requirements postulate of web promotion, thus offer complete solutions to assist you in getting higher page rankings and enlarge your online existence.

The importance of PageRank is clear from the above discussion, but now a question arises "how to get better PageRank". Search engine optimization is a complete answer for that. There are specific techniques which support a page to get higher ranking.

Search engines are text-centric, so the placement of keywords matters a lot. The ranking of sites chiefly depends on keywords. The selection and implementation of keywords shapes the ranking of webpage. Another most important aspect is the graphical content of the site which comprises of the addition of text captions in pictures and another media. There are various methods for the optimization of the graphical content. Graphical optimization also influences the ranking of a webpage.

Apart from all this, mentioned below are few other common methods reckoned apropos by search engines:

* Use of a solitary and pertinent title for the naming of each page should be done carefully in the process of web designing.
* Webpage editing is also very important, to renew the text by replacing of vague text with particular and relevant terms.
* Webpage should be empowered by profound information, quality content and to the point facts, which may cater the interest of visitors.
* High-fidelity description Meta tags should be used to shape the search listing as more informative and useful.
* Link strategies should be developed to increase the number of visitors by back links.
* Accessibility of a webpage is one of the most important determinants of the page ranking. Accessibility is a main criterion of ranking, set by Google.

Apart from all this, Alien Web is well versed with extensive SEO strategies, which are surefooted to boost the pageranking of any website. After reading all this you must wish to check the pageranking of your webpage, like always Alien Web, is primed to assist you.

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